MOAL, the Museum of Art & Light, is a cultural space dedicated to immersive, multi-sensory exhibitions where art, light, and technology converge. Conceived as a constantly evolving platform, the museum invites visitors to experience culture through perception, movement, and emotion.
2025
CREATIVE DIRECTION
GRAPHIC DESIGNER
BRAND DESIGN
PRINTS
MERCHANDISING
The challenge was to create a bold and flexible identity capable of adapting to changing exhibitions while expressing MOAL’s experimental and forward-thinking spirit.
We led the rebranding process, defining a dynamic visual system built to transform across contexts and applications. The identity was designed to shift and respond, mirroring the museum’s immersive nature and ongoing evolution.
Extending the system beyond the exhibition space, we developed a merchandise line that translated the brand into tangible objects, reinforcing MOAL’s energy and innovation across physical and graphic touchpoints.
MOAL, the Museum of Art & Light, is a cultural space dedicated to immersive, multi-sensory exhibitions where art, light, and technology converge. Conceived as a constantly evolving platform, the museum invites visitors to experience culture through perception, movement, and emotion.
2025
CREATIVE DIRECTION
GRAPHIC DESIGNER
BRAND DESIGN
PRINTS
MERCHANDISING
The challenge was to create a bold and flexible identity capable of adapting to changing exhibitions while expressing MOAL’s experimental and forward-thinking spirit.
We led the rebranding process, defining a dynamic visual system built to transform across contexts and applications. The identity was designed to shift and respond, mirroring the museum’s immersive nature and ongoing evolution.
Extending the system beyond the exhibition space, we developed a merchandise line that translated the brand into tangible objects, reinforcing MOAL’s energy and innovation across physical and graphic touchpoints.
MOAL, the Museum of Art & Light, is a cultural space dedicated to immersive, multi-sensory exhibitions where art, light, and technology converge. Conceived as a constantly evolving platform, the museum invites visitors to experience culture through perception, movement, and emotion.
2025
CREATIVE DIRECTION
GRAPHIC DESIGNER
BRAND DESIGN
PRINTS
MERCHANDISING
The challenge was to create a bold and flexible identity capable of adapting to changing exhibitions while expressing MOAL’s experimental and forward-thinking spirit.
We led the rebranding process, defining a dynamic visual system built to transform across contexts and applications. The identity was designed to shift and respond, mirroring the museum’s immersive nature and ongoing evolution.
Extending the system beyond the exhibition space, we developed a merchandise line that translated the brand into tangible objects, reinforcing MOAL’s energy and innovation across physical and graphic touchpoints.